Here's what people are saying about Bakugan Battle
That's how long it took for the Bakugan battle to begin.
Unfortunately, the plastic wasn't even off the Bakugan game
yet. The argument was over who got which color Bakugan
sphere. It was enough anyone familiar with how two
pre-teen brothers relatively close in age "interact" could
tell just how hot this is going to be. Bakugan started
to get popular when a Cartoon Network started to run a show.
Time magazine and Newsday have already bequeathed that
Bakugan is the must-have toy title, as has Toy Wishes
magazine, which lists it among its hot dozen for the year.
The Bakugan game "It's an action-packed game, and one of
the coolest collectibles we've seen in a while, combining
cards and figures-all with built-in surprises," the
spring/summer edition said. Bakugan Battle Brawlers
has the appearance of being high-tech without the hassle of
being complicated. Plastic balls known as Bakugan Battle
Brawlers are rolled across game cards and open to reveal
monsters ready to take one another on when two players land
on the same card.
The mythical battling beasts come with names like Wavern,
Ravenoid and Gargonoid. Some are animal-like, with others
taking humanoid form. Trading cards that help trigger the
magnetic latches that open the spheres also help determine
the strength and strategy of the brawlers.
Toymaker Spin Master first introduced Bakugan - "baku" means
"explode" and "gan" means "sphere" in Japanese - last year,
rolling them out in Japan mid-year. Canada was next, and
within months weary retailers had to put purchase limits on
the product as a way to stem long lines and bidding wars.
Like Pokemon, Bakugan has a "gotta catch 'em all"
component that ensures parents will be hearing about (and
buying) its different cards and battle brawlers for months
to come. Each of the 100 or so Bakugan battle monsters comes
with different skills and strengths. Cards, too, can carry
special abilities. Little wonder Spin Master spokesman
Dale Gago uses words like "phenomenon" when chatting about
his company's product.
literally air-freighting Bakugan stock in as it's selling
out so fast," he said. "We're now producing 300,000 per day
to meet the demand, and that still isn't enough." What
started as plans to make 22 million brawler spheres this
year is now a plan to put 30 million onto shelves of such
stores as Toys "R" Us and Target.
Part of that is attributed to the Bakugan television
program, which has drawn a strong following among 6- to
11-year-old boys. "Boys want to throw things, collect
things, trade things, battle and, of course, win," Matt
Wexler, executive producer of the television show and head
of global licensing, said in an e-mail. Still, with a
hundred different spheres and dozens of different cards up
for grabs, as well as some of the items already being tagged
as "rare," parents who buy in summer's heat could be saving
themselves a ginormous holiday headache months from now.